The color of your logo design is just as important as your design concept — if not more important. However, if you choose the wrong colors for your logo, it can spoil the entire image. When you are designing a logo for your business, you must consider the fact that colors have special meaning and people react to certain colors. For example, the color blue is a calm color that is often associated with tranquility. Blue gives a person the feeling of assurance. You will find that many electronic companies use the color blue within their logo design.
Red is a very lively color and is normally associated with passion and adventure. Many companies in the food industry use red because it has proven to be a great color for selling food.
Purple is associated with royalty and magic. Children are often drawn to this color. Toy manufacturers have used the color purple to attract kids in the marketplace.
Black gives people a feeling of constancy. Black is great to use for accents within a logo design.
Your Customers Are Affected by the Colors You Choose
When a person is brainstorming ideas for a logo design, they often neglect one important aspect and that is choosing the right colors. When you choose the wrong colors, it can have a negative affect on your business. For instance, let’s say that you own a landscaping business; you will have a greater impact on your customers ‘visually’ when you choose the right colors such as earth-tone colors and blue for water. However, if you use purple or red for a landscaping logo design, this can actually turn-off your customers and divert to your competitors.
Overcoming the Color Challenge in Designing a Logo
If you want to attract customers for your business, you have to choose the right colors. Working with an experienced and talented logo designer will create an image that will attract your potential customers within your market.