A company’s logo design is an important part of a company’s brand. Your logo should be memorable to your potential clients and distinguish your business from your competitors. Make sure you conduct research prior to hiring a logo designer. The following are a few questions to ask before selecting someone to create your logo.
Ask for a quote. Some designers will post their rates on their website while others will not. When asking for a quote through email or a user form, include the following information:
*Include the text that you want to see in your logo.
*Will your logo include a tag line or a slogan?
*Include the type of business you’re in.
*Include your target audience.
If the designer’s rates aren’t posted on their website, ask if they charge by the hour or on a per project basis.
Ask for logo samples. This will help you get an idea of their design style. It will also help you to get ideas if you are unsure of the type of logo design you want. Don’t forget to ask for references from previous clients.
Ask for contact information. A graphic designer’s contact information will more than likely be posted on the website. Always ask for contact information, an email address is not enough. You never know when you may need to give your designer a phone call.
Ask to review the designer’s logo sketches. After you have hired a designer, ask for sketches. This will help you to determine if he/she is going in the right direction. You will also want to ask the designer how many revisions you are allowed.
Before you hire a graphic designer to create your logo, make certain your contract includes every detail of your logo design project including the printing estimate and the schedule.