Posts Tagged ‘logo work’

How to Select a Logo Designer

Tuesday, February 12th, 2013

A company’s logo design is an important part of a company’s brand.  Your logo should be memorable to your potential clients and distinguish your business from your competitors. Make sure you conduct research prior to hiring a logo designer. The following are a few questions to ask before selecting someone to create your logo.

Ask for a quote. Some designers will post their rates on their website while others will not. When asking for a quote through email or a user form, include the following information:

*Include the text that you want to see in your logo.
*Will your logo include a tag line or a slogan?
*Include the type of business you’re in.
*Include your target audience.

If the designer’s rates aren’t posted on their website, ask if they charge by the hour or on a per project basis.

Ask for logo samples. This will help you get an idea of their design style. It will also help you to get ideas if you are unsure of the type of logo design you want.  Don’t forget to ask for references from previous clients.

Ask for contact information. A graphic designer’s contact information will more than likely be posted on the website. Always ask for contact information, an email address is not enough. You never know when you may need to give your designer a phone call.

Ask to review the designer’s logo sketches. After you have hired a designer, ask for sketches. This will help you to determine if he/she is going in the right direction. You will also want to ask the designer how many revisions you are allowed.

Before you hire a graphic designer to create your logo, make certain your contract includes every detail of your logo design project including the printing estimate and the schedule.

What Colors within a Logo Design Have Meaning?

Friday, January 4th, 2013

The color of your logo design is just as important as your design concept — if not more important. However, if you choose the wrong colors for your logo, it can spoil the entire image.  When you are designing a logo for your business, you must consider the fact that colors have special meaning and people react to certain colors. For example, the color blue is a calm color that is often associated with tranquility. Blue gives a person the feeling of assurance. You will find that many electronic companies use the color blue within their logo design.

Red is a very lively color and is normally associated with passion and adventure. Many companies in the food industry use red because it has proven to be a great color for selling food.

Purple is associated with royalty and magic. Children are often drawn to this color. Toy manufacturers have used the color purple to attract kids in the marketplace.

Black gives people a feeling of constancy. Black is great to use for accents within a logo design.

Your Customers Are Affected by the Colors You Choose

When a person is brainstorming ideas for a logo design, they often neglect one important aspect and that is choosing the right colors. When you choose the wrong colors, it can have a negative affect on your business. For instance, let’s say that you own a landscaping business; you will have a greater impact on your customers ‘visually’ when you choose the right colors such as earth-tone colors and blue for water. However, if you use purple or red for a landscaping logo design, this can actually turn-off your customers and divert to your competitors.

Overcoming the Color Challenge in Designing a Logo

If you want to attract customers for your business, you have to choose the right colors. Working with an experienced and talented logo designer will create an image that will attract your potential customers within your market.