Ask for a quote. Some designers will post their rates on their website while others will not. When asking for a quote through email or a user form, include the following information:

*Include the text that you want to see in your logo.
*Will your logo include a tag line or a slogan?
*Include the type of business you’re in.
*Include your target audience.

If the designer’s rates aren’t posted on their website, ask if they charge by the hour or on a per project basis.

Ask for logo samples. This will help you get an idea of their design style. It will also help you to get ideas if you are unsure of the type of logo design you want.  Don’t forget to ask for references from previous clients.

Ask for contact information. A graphic designer’s contact information will more than likely be posted on the website. Always ask for contact information, an email address is not enough. You never know when you may need to give your designer a phone call.

Ask to review the designer’s logo sketches. After you have hired a designer, ask for sketches. This will help you to determine if he/she is going in the right direction. You will also want to ask the designer how many revisions you are allowed.

Before you hire a graphic designer to create your logo, make certain your contract includes every detail of your logo design project including the printing estimate and the schedule.

Red is a very lively color and is normally associated with passion and adventure. Many companies in the food industry use red because it has proven to be a great color for selling food.

Purple is associated with royalty and magic. Children are often drawn to this color. Toy manufacturers have used the color purple to attract kids in the marketplace.

Black gives people a feeling of constancy. Black is great to use for accents within a logo design.

Your Customers Are Affected by the Colors You Choose

When a person is brainstorming ideas for a logo design, they often neglect one important aspect and that is choosing the right colors. When you choose the wrong colors, it can have a negative affect on your business. For instance, let’s say that you own a landscaping business; you will have a greater impact on your customers ‘visually’ when you choose the right colors such as earth-tone colors and blue for water. However, if you use purple or red for a landscaping logo design, this can actually turn-off your customers and divert to your competitors.

Overcoming the Color Challenge in Designing a Logo

If you want to attract customers for your business, you have to choose the right colors. Working with an experienced and talented logo designer will create an image that will attract your potential customers within your market.

So, you want to hire a professional graphic designer for your website and marketing materials. You have narrowed it down to three graphic designers, but you are not sure who to hire for your project. Before you hire any graphic designer, there are a few questions you will want to ask yourself. Here they are below:

1) Is the graphic designer talented enough?

Most graphic designers are very talented, however, when you need graphic design work done for your business, you will want to make sure the designer is right for the job. Remember, first impressions are everything. Your company’s image has to be impeccable. Start by reviewing the graphic designer’s portfolio and decide if they are the right fit for your project.

2) Does the graphic designer have experience?

In addition to reviewing graphic design samples, you will want to ask the designer to provide you with 1 or 2 client references.  This will help you determine if he/she is someone you will want to do business with.

3) Are the graphic design rates reasonable?

In other words, are the graphic designer’s rates extremely expensive or very cheap? When a person’s rates are ridiculously low or too high than normal, this is usually a red flag.  For example, let’s say the average price of your design project is around $700-$900. A designer gives you a quote for $100. Naturally, anyone would want to go with the person who charges the cheapest rates …but you may not receive quality work. Always go with the happy medium when it comes to pricing.

4) Will the graphic designer provide me with quality work?

This is why you should never hire a graphic designer based solely on price. You will want to make sure the designer is capable of providing quality design work. Believe it or not, your website visitors and potential customers will judge the appearance of your website design and your marketing materials. So, you will want to make certain the graphic designer is able to produce quality work.

Here are 5 important questions to ask a web designer:

1. Have you ever built websites like the one I want built? Let’s say that you want an ecommerce site built. You will want someone who specializes in building ecommerce sites. If you hire someone who has never built an ecommerce site, you are wasting your time and money.
2. Can you provide me with at least 2 references from companies that you have built websites for? Sometimes consumers will read the website testimonials and call it a day. You will want to ask for verifiable references from previous customers.
3. Does your web design company only use web templates? Many web design companies use only web templates. If you want a professional looking website with maximum functionality, you will want a web designer who can provide custom web design services.
4. Can you create a logo for my website? Having a well designed logo for your website is important for your brand image. Ask your prospective web designer if he or she provides logo design services. You will find that many web design companies like 8Consulting provides logo design services.
5. What is the time frame? The amount of time it takes for your site to be built depends on the complexity of the site. Normally, a small professional website takes up to 20 days.

Finding the right web designer to build your site doesn’t have to be complicated. When you ask your prospective web designer the questions above, their answers will help you determine who to hire.  Remember, the key to having a well

Testimonials for 8 Consulting, LLC from some of our clients

Emory University, Atlanta, Georgia, USA.

I am happy to provide a testimonial for 8 Consulting, LLC, who has produced web and print projects for our work at Emory University, Genetic Metabolic Dietitians International (GMDI), Southeast NBS & Genetics Collaborative and the Southeast Regional Genetics Group (SERGG Inc.).

We have worked with 8 Consulting, LLC since December 2005.  Our consultant Dinesh (Dino) Mahtani and his team have helped us create innovative marketing and educational materials for ongoing projects and medical conferences, including website design with registration, online payment solution and content management systems. Also created and enhanced logos, brochures, envelopes, letterhead, attendee badges, and course syllabi.

Dino took the time to listen to our needs and integrated his web and graphic design expertise to truly capture the vision we wished to present.  The 8 Consulting team worked tirelessly and delivered timely, satisfactory results.

Based on my experience working with Dino and his consulting team, I highly recommend the exemplary services of 8 Consulting, LLC.
Sincerely,
Rani H. Singh, PhD, RD, LD
Director, Nutrition Section, Division of Medical Genetics, Emory University School of Medicine www.emory.edu
Founding President, GMDI www.gmdi.org

Vision Airlines, Suwanee, Georgia, USA.

It is with great privilege that I write in recommendation of 8 Consulting. Our company was poised to  announce a major expansion and 8 Consulting was an integral component of our successful launch.  They possess an extensive knowledge of IT related issues and the skills to execute the assigned tasks quickly and eciently. 8 Consulting also has the ability to foresee growth opportunities, and was very informative in suggesting additional avenues for our company to follow regarding our presence on the world wide web.
Best Regards,
Michael Swing, Manager of Interactive Services and Design, Vision Airlines, Inc. www.visionairlines.com

Caminar Latino (non-profit organization), Atlanta, Georgia, USA

I just wanted to say thank you to 8 Consulting for the incredible work that your company has done for Caminar Latino. Since we first began working with 8 Consulting, you all have gone above and beyond to ensure that we had the tools necessary to reach our community and do our work in an effective manner. Not only do we have an incredible new website that we are able to manage ourselves but also the knowledge that we can contact 8 Consulting for any additional support. Working with 8 Consulting made me feel that we were not just another client, but instead an non-profit organization that was valued in spite of our limited budget!
Thank you 8 Consulting for all your hard work!
Sincerely,
Jessica Nunan, Executive Director, Caminar Latino, Inc. www.caminarlatino.org

Southeast Federation of Stamp Clubs, Atlanta, Georgia, USA.

Southeast Federation of Stamp Clubs is extremely pleased with the web site developed by Dinesh Mahtani and the folks at 8 Consulting. From our first meeting, 8 Consulting was professional, courteous and helpful in the planning and design of our website. Dinesh took the time to ask questions and to get to know our clubs and what things were important to us. He offered suggestions and recommendations that really enhanced the look and usability of our site… things that we would have never thought of on our own.
Thank You
John Coles, President, Southeast Federation of Stamp Clubs www.StampClubs.com

Now that you’ve decided to make a website for your business, you are ready to take the next big decision: the scope. How thorough or detailed your website is going to be? What features and functionality do you want it to provide? Will it also be an e-commerce solution? Questions like these and many others will need to be answered in the planning stage to ensure that your website is created exactly according to your requirements, functions smoothly and fulfills its purpose.

A major decision in website creation is choosing between a static and dynamic website. These two don’t have to be mutually exclusive- you could have static as well as dynamic sections or pages within the same website. But on the whole, websites can usually be categorized as either ‘static’ or ‘dynamic’. What these words essentially mean for your website is that a static website is one that is developed using just html and is WYSIWYG (What You See Is What You Get): whatever you develop in html is exactly what will appear to the end user without any functions like individual customization or interactivity.  A dynamic website, on the other hand, is one that is developed with server-side languages (such as PHP, ASP, Coldfusion etc). These scripts draw content from your website’s internal database- or content management system- and display it based on the end user’s actions. This allows for a ‘dynamic’ experience for your visitors who can interact with your website- whether it’s through forms, blog postings, message boards, an online store or personalized user accounts etc. This is a sharp contrast from content on a static website which is just displayed to the user and they can’t ‘play around with it’.

The best option for your website could be either static or dynamic- and even a mixture of both. But what it really depends on is your requirements and constraints. If your website will be used for just providing information (for instance, you just want to have pages that tell a little about yourself, display a bunch of images and provide contact information), a static website is probably the right choice for you. Static websites also usually cost less and provide you with flexibility to change up the design on every page of your website. On the down side, you’ll always need to update the website’s development code to make changes, extensions or updates. And that might require you to call upon your developer, time and time again.

If you want to enable user interaction for your site (especially if you want to have an e-commerce component) and make it a dynamic experience, you may need to pay a bit more for a dynamic website. However, a dynamic website is generally far more engaging and useful for your visitors and you can usually easily make updates and changes yourself by simply using your browser. You could add additional product categories and items without the need to changing existing code or creating more pages. You could post news and updates by just clicking the ‘post’ button. Moreover, your users could personalize your website according to their preferences. The possibilities of a dynamic website are endless.

Both static and dynamic websites serve certain purposes and either could be a complete solution for your needs. Take the time to discuss what will be the right choice for you with your designer.

The scenario described above is one of the worst fears and nightmares of companies when they go online. The purpose of creating and launching your website is to attract potential customers in the form of heavy ‘traffic’ (an Internet term for ‘number of visitors- or hits- your website gets’). And, a lot of times, even if you try to get the word out through your employees and friends, online and offline, you’re just not able to lure the required number of visitors to your site.

You might discover one of the reasons for low traffic very early on: When you search for keywords related to your offered services on popular search engines like Google and Bing, your website does not show up in the first batch of results- and perhaps not even in the first ten pages. Clearly, if potential customers aren’t able to find your website easily when they’re performing Internet searches to look for the services you and your competitors offer, they are not likely to ever stumble across your website.

The solution to improving your website’s visibility in search engines results is an internet marketing strategy known as ‘Search Engine Optimization’ (SEO). One of the techniques used in Search Engine Optimization entails the creation of web content in a way that makes smart and abundant usage of the keywords you’re business is trying to target. So for instance if you’re selling quality bed linen in Boston, you’ll need content on your website that not only uses related keywords but is also a rich relevant resource on the topic. Only then will search engines like Google pick on your website and make it one of the top results for search engine users looking for ‘quality bed linen in Boston’.

The above mentioned strategy is just one of the techniques used by SEO experts to put your website right in front of your customers. Professional SEO companies like 8 Consulting offer a whole array of such methods that can improve your website’s page rank. Find out more by contacting us.

1. INFORMATION

The primary purpose of your website is to provide visitors- and especially potential customers- with information about your business and your product/service offerings. You should convey all the relevant information that your customers tend to look for, in a clear and concise manner. Your website should ideally have pages that include content on:

-          Company Profile

-          Overview of offered products and services

-          Frequently Asked Questions (FAQs)

Of course, this list isn’t exhaustive and you should try to provide all the information that you deem important and that you think is seminal in purchase decisions. In other words, the information conveyed should be presented in such a manner that it not only represents your company positively but also tempts customers to make purchases. That’s where powerful web copy comes in play which entails the calculated use of smart and effective text content for display on your website. Also, make sure you include complete and up-to-date contact information.

2. DESIGN

Your website is a reflection of your company’s level of quality, professionalism and success. With such key measures on stake, you can not afford to launch an aesthetically repellant website. That being said, remember to choose a website design that is not only visually appealing (and complementary to your company’s overall branding strategy) but also convenient to use. A well-designed, smartly-structured and easy-to-use website will not only make a positive impression on potential customers but also please existing ones.

3. PROMOTION

You could have a visually stunning website with compelling web copy but it would be useless if your potential customers are not able to find it. And that’s why promoting your website is of fundamental importance. It is not enough to just submit your website to various search engines and notify your employees and friends of the launch. To ensure that you get the requisite volume of Internet traffic, you need web copy that is not only well-written but also ‘Search Engine Optimized’. Submitting your website to industry directories, announcing its launch in a press release and making it a fixture on your company’s stationary are some more ways to promote your website.

To avail SEO services as well as other Internet Marketing strategies for promoting your website, contact a professional web design company like 8 Consulting which can not only design a great website for you but also make sure that your website gains enough visibility to attract customers. After all, the greatest website is the one that brings you the biggest profits!

While most companies today have established some sort of online entity-whether it’s in the form of a purely informational/promotional website or a complete e-commerce solution- there’s much left to be desired in the impression they make on their customers. Simply, what most online businesses don’t realize is that a badly designed, poorly structured and user “un-friendly” website does more harm than good. Your website is a reflection of your level of quality, success and professionalism. And that’s why even if your actual service quality and revenues are remarkable, a user visiting your website will take away a very ill impression if your website is aesthetically repellent, contains bad copy and insufficient information or is just very inconvenient to use . Your website, complementary to other facets of your business, should ENCOURAGE visitors to engage in business with you- not turn them off. And that’s why you should plan your website as carefully as you would any other major business decision.

Unless you’re completely sure of your web design competency or that of your employees, we would definitely not recommend developing your website in-house. The work of an amateur always leaves indelible marks and you can not afford to start off your e-presence on the wrong foot. Instead of wasting your own precious time and resources (which can be better spent in your company’s core operations), let professionals take care of your online entity.

Most business heads tend to cite high pricing as a reason to avoid getting professional designers but with experienced design companies like 8 Consulting, that’s a concern of the past. Our team of hard working creative and professional web designers and developers take your website requirements and come up with e-solutions that perfectly complement your business and present it in the best possible light. Our ranges of services include everything from logo and website designing to search engine optimization while utilizing a vast array of cutting edge technologies. The best part is that we can build a great website for you at a very affordable price. Your website the single most important element of your online presence and, with 8 Consulting, you don’t have to settle for anything but the best.

Recently, we had the opportunity to work on several hair-product websites. Our clients sell a vast range of hair products- everything from wigs, weaves, synthetic extensions and human hair to shampoos, relaxers and other beauty products. Correctly identifying the importance of a web presence and the benefits of e-commerce, our clients wanted us to create high quality websites for them that could not only help them attract more customers but also enable them for effectively and efficiently selling their products online. To that end, we started working on perfectly customized websites for each one of clients. Here are some interesting details on three of our biggest success stories:

WWW.HAIRWEAVON.COM

HairWeavon proclaims itself as a provider of quality hair extensions for black women. As our client, they wanted us to build a website that could complement this claim through a compelling design, prominent placement of their products and strengths and a customer-centric focus. To accomplish that objective, we included a blog on the website. Now the HairWeavon staff is easily able to post updates about new hair products, offerings and other information with a few simple clicks. We also included a nifty currency and language converter for the HairWeavon store to assist international customers. Thanks to such features, customers are not only instantly notified of the newest HairWeavon products but are able to browse through the products with the convenience of their own language and currency. The result? Sales at HairWeavon have reached a new high!

WWW.UNIQUEHAIREXTENSIONS.COM

For Unique Hair Extensions, we truly went beyond basic web design. Like with HairWeavon, we created an online store for Unique Hair Extensions but, keeping in mind our particular client’s customer base, we also included options for wholesale/distributor and retail sales.  Our client at Unique Hair Extensions also appreciated the built-in article manager we incorporated in to the website. And to top it off, we created an impressive flash animation, featuring Unique Hair Extensions’ top products, and displayed it prominently on the website. It was a lot of hard work but it was totally worth it when we experienced the final result and secured ourselves yet another satisfied client.

WWW.KOBOHAIREXTENSIONS.COM

Our web design for Kobo Hair Extensions features an elegant understated look and a streamlined structure. The content on the Kobo website is neatly organized in several visible categories and visitors can easily click through to the section that interests them the most.  Since Kobo Hair Extensions deals in a variety of hair products, we wanted to make sure we covered all of its offerings and created a website that could truly be the one stop shop for customers of hair products.

Be sure to visit our clients’ websites discussed above and let us know what you think. And if you want us to design your own hair product site, feel free to contact us at any time.